Date
September 2023
Venue
La Sierra, Cerrado del Águila Golf Club
Mijas Costa
The Costa Press Club’s first autumn 2023 meeting took place at La Sierra, the restaurant in Cerrado del Águila Golf Club in Mijas Costa. The event’s speaker was Canadian-born Sonia Ingriselli, a long-time Costa resident and specialist in SEO and generative Artificial Intelligence (AI).
Sonia explained that, contrary to popular belief, Chat GPT doesn’t automatically produce what you want; you must provide specific instructions to train it to do the task, a process that can be time-consuming.
She also emphasised that ChatGPT-created content currently has no empathy, sympathy or real humour, making it easy to distinguish AI-written copy from human writing. As a result, Sonia reassured Costa Press Club members that there’s no need to worry about being replaced by AI-generated copy, photos or social media content. ‘The tide has turned since ChatGPT first arrived,’ she said, ‘and journalists now have an opportunity to differentiate themselves by offering authentic content, with the added value of AI help.’
Sonia also touched on the other side of generative AI, that 20 per cent she calls ‘scary’ because it lies or omits facts. However, she emphasised that AI is here to stay, urging attendees to become early adopters of AI to retrain, learn new skills and watch its progress.
Her book, ‘Automate to Elevate’, explores how businesses can use AI, particularly its poster child, ChatGPT, to their advantage. According to Sonia, the book is written by a human for humans, although she did admit to some AI help with the title.
After the talk, Costa Press Club members and guests enjoyed a delicious three-course meal with excellent house wines in La Sierra’s spacious venue, with stunning views over the golf course and Mijas valley.
Sonia is offering members the opportunity of purchasing her book at a special price.
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